September means that summer’s over, it’s back to school time, and back to marketing your business. The biggest dates in September are Labor Day, and the National Day of Service and Remembrance but there are other marketing opportunities that include the following:
Labor Day (Sept. 6) - Focus on local marketing and a better Google ranking to attract more customers. Host a Labor Day sale or mention your loyalty program in your newsletter and on your website.
Positive Thinking Day (Sept. 13) - Use this day to cheer up, motivate, encourage, compliment, thank, help, inspire, or anything else positive. Dentists can focus on smiles, physical therapists on recovery, and interior designers on decorating, just to name a few.
First Day Of Fall (Sept. 22) - The number of light and dark hours is the same today and it’s the official end of summer. It’s an opportunity to publish blog posts, promote products, and share social media images about fresh starts and new beginnings.
Good Neighbor Day (Sept. 28) - Do some outreach across your social media pages and local network to recognize other local businesses or hold a contest where people can nominate good neighbors for a prize.