There’s a Jeep commercial circulating right now that stars Harrison Ford talking about choices and how life doesn’t come with an owner’s manual. It’s one of those ads you watch the entire way through because it’s evocative and makes you feel something. You hardly even notice that they’re selling a vehicle, but you buy into the lifestyle presented, which is Jeep’s goal. Winning customers isn’t just about having a great product or service - it’s about making people feel something. The best brands don’t
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Spring is a season of rejuvenation, growth, and vibrant energy. After winter, most people are thrilled to be outdoors and thinking about warmer weather. It’s a time for us all to come out of sleepy hibernation and explore our areas. Spring is also the perfect time for you to connect with your customers, boost employee morale, and inject fresh life into your operations. Here are a few fun ideas to celebrate the spirit of spring:Embrace the Sensory Delights of Spring One of the first things people notice
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Women's History Month is a fantastic opportunity for you to recognize the invaluable contributions of women, past and present. It's not just about historical figures; it's about celebrating the women who drive your business, your community, and the world forward. And let’s face it, it’s a great reminder to put some good cheer into the world. After all, people love feel-good narratives. While it may be difficult to implement these ideas before the end of the month, you can always use them to plan for next
Has this ever happened to you? A brilliant idea sparks, you meticulously plan every detail, create beautiful spreadsheets, and envision the triumphant launch. Maybe you even practice a little Law of Attraction in your meditative practices each morning. But then…. The plan sits there, gathering dust, because life has gotten busy, you’ve been plagued by self-doubt, or you moved on to the next exciting concept. Sound familiar? Or maybe you’re the opposite. Maybe you’re all about action and no
Imagine combining the passion and understanding of your personal relationship with the strategic acumen needed for a successful business. Starting a business with your partner promises not only potential economic gain but also the unique opportunity to grow closer through shared challenges and triumphs. Yet, while the concept is enticing, it demands careful orchestration of communication, financial planning, and mutual respect. In this article, embark on an exploration of key insights and strategies
As a business owner, you are well-served by collecting emails and running an email marketing campaign if for no other reason than to remain top-of-mind with your customers. When they’re getting emails from you with exciting news and great deals (who couldn’t use those these days?) they’ll get used to hearing from you and seeing your name. But you want to do more than just be recognizable and remain top-of-mind. You want your emails to drive purchases. Even if you don’t sell online, emails are an
Small business owners and solopreneurs learn quickly that they must wear many hats. While this ability to work in every area of their business may save money in the short term, it doesn't take long to understand that multitasking can be bad for business. When your focus is diluted across many channels and business goals, you may find that you do a little bit of everything but never solidly complete anything. You spend a good part of your day putting out fires and starting projects and at the end may realize
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