Small Businesses: Use Digital Innovation to Grow Your Company


In today's business world, it's more important than ever to keep up with the latest digital innovations. By harnessing the power of technology, small businesses can level the playing field and compete with larger businesses. Courtesy of the Dublin Chamber of Commerce, here is a collection of great advice on some ways that small businesses can use digital innovation to grow.

Using AI

Artificial intelligence (AI) is no longer a thing of the future — it's here now, and it's changing the business landscape. Small businesses can use AI in a number of ways, including customer service, marketing, and even sales. For example, chatbots powered by AI can provide 24/7 customer support, while AI-driven marketing platforms can help small businesses target their advertising more effectively. If you're not using AI in your business yet, now is the time to start. No matter your needs or budget for this type of technology, there's likely a product on the market that can help you.

Converting to Cloud Computing

Cloud computing is another digital innovation that's transforming businesses of all sizes. By moving your data and applications to the cloud, you can access them from anywhere in the world at any time. This is especially beneficial for small businesses, as it allows employees to work remotely and flexibly. Not to mention, cloud computing is more cost effective than traditional on-premise solutions. If you're still using on-premise solutions, it's time to make the switch to the cloud.

Using Online Project Management Tools

Online project management tools are a great way for small businesses to stay organized and get work done efficiently. With so many options available, there's sure to be a tool that fits your specific needs. Some popular project management tools include Asana, Trello, and Basecamp. By using an online project management tool, you can streamline your workflow and get more done in less time.

Using Data Analysis to Optimize Processes

Data is one of the most valuable assets for any business. By analyzing data, you can identify areas of your business that need improvement and make changes accordingly. This process of continual optimization will help your business grow and succeed in today's competitive marketplace. There are a number of data analysis tools available online, such as Google Analytics and Tableau. If you're not already using data analysis to optimize your business processes, now is the time to start.

Streamlining File Management

These days, keeping important business files and data digital and online is a must. This is especially true when your company deals with a good number of files on a regular basis. Why not use an online PDF editor? You can use this valuable tool to make quick work of consolidating and organizing files as you see fit. You can merge different files into one or even just add or delete pages piecemeal.

Creating a Mobile App

In today's mobile-first world, having a presence on smartphones and tablets is essential for any business that wants to succeed. Luckily, creating a mobile app has never been easier or more affordable. There are a number of DIY platforms that allow anyone to create a professional-looking app without any coding experience. Once you've created your app, make sure to promote it on your website and social media channels to reach the widest possible audience.


Digital innovation is vital for any business that wants to succeed in today's competitive marketplace. By harnessing the power of technology, small businesses can level the playing field and compete with larger businesses. Utilizing AI, converting to cloud computing, using online project management tools, using data analysis, and creating a mobile app are all great ways for small businesses to use digital innovation to grow.